Philadelphia is on its way to becoming a serious vintage hot spot, as new vintage stores are frequently popping up in Philly neighborhoods. However, there’s much more to the vintage retail business than finding a few pretty trinkets and raiding mom’s closet. In fact, Heather Waity of Vintage Connection shares her secrets to success as an entrepreneurial retail owner later on in the post. Vintage Connection, located on the corner of 9th and Bainbridge, has been showcasing its vintage flair for almost a year in the Bella Vista neighborhood.
What started out as a small online business of selling vintage finds, quickly evolved into an idea with serious business potential, as Heather started gaining attention from clients nationwide. Her passion along with the support of new clients “inspired [heather] to open [her] own store and closet to the Philadelphia public.”
Vintage Connection not only benefits the fashion savvy, but the eco-conscious as well, since “research shows that more than half of the clothes thrown away can be recycled. Reusing clothes helps conserve textiles which use a lot of energy and pollute the environment.” Vintage Connection truly is a sustainable business.
Even though Heather has come quite far since her opening day, she feels that she has a lot more to learn and so much growth to look forward to. She is incredibly thankful for the support she has received from the Philadelphia community, and we’re positive that they’re just as grateful for her store.
A few questions for the retail entrepreneur:
Before opening Vintage Connection, what were you doing?
Before I opened the store, I was a makeup artist for 6 years. I was also selling my vintage finds online.
When and why did you decide that you wanted to open your own business?
It was a spur of the moment choice. I really liked the aspect of buying and selling vintage, and saw a lot of potential in this neighborhood.
I was really inspired by the boutiques on Market street, and thought that if I applied my passion I could do it too.
I made an effort to save money so that I could open my own store. I really felt like I needed to make a move and at least try.
What was the process of finding a retail space in Philadelphia?
It was too easy for me. I literally had a spur of the moment idea. My boyfriend was a realtor at the time and found the spot I’m currently located in. I thought it was too good to be true. After seeing how perfect the place was I immediately gave my best offer. Luckily, the first offer fell through and I got the space the following week. I then spent the following two weeks buying vintage. I opened the store so quickly that I’m still building it to what I want it to be.
Did you do any research about the retail business prior to opening Vintage Connection?
I got a lot of ideas just by visiting other boutiques and combined that knowledge with my ideas. I also sought out business advice from an antique dealer.
What was the biggest challenge that you encountered?
I knew how to buy for women, but not so much about men’s fashion. I had to learn about buying men’s vintage items, which meant lots of research.
What was your first pleasant surprise after opening the store?
I opened on 0ctober 17th and a few weeks later someone from DigPhilly approached me about writing a piece about the store. I was beyond excited and surprised. To this point, I haven’t had to advertise because I’ve received so much great press. I feel really lucky.
What have you learned about business from opening your own store?
The business is always changing and you have to stay on top of the seasons, relating to fashion trends, in order to succeed. You really need to understand the psychology of the customer.
What do you think about the Philadelphia boutique scene?
I love shopping in Philadelphia. I think we have the best boutiques. They truly inspired me to open my own store.
What do you do to grow your business and attract customers?
I try to host several events in the store that showcase my new collections. I also like to highlight local artists and designers, which draws quite a crowd, since Philly is so supportive of the local scene. I think it’s really important to support local talent, and Philadelphia has a lot of amazing artists.
What advice would you give to entrepreneurs in Philadelphia?
Become familiar with all of the business laws. It’s important to do the research yourself, so that you’re familiar with everything and don’t have to rely on others.
Get a good accountant
Be yourself. Be very selective about what you put in your store, because it represents you.
Be true to who you are.
For more information about Heather Waity and Vintage Connection, visit http://shopvintageconnection.com/
Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.
