Tag: Philadelphia

The Solution for Multiple Hat Syndrome: Interview with Gloria Bell from Red Stapler Consulting

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Entrepreneurs wear multiple hats each day. From networking, creating invoices, developing contracts, managing clients, to actually performing whatever their specific skill-set may be, entrepreneurs often find the entire process to be rather exhausting. Unfortunately, most entrepreneurs cannot afford to hire an office manager to handle all of these daily tasks.

Gloria Bell noticed that her entrepreneurial friends were struggling to manage some of their office work. She was also aware that her friends were able to carry out some tasks, like keeping in contact with clients, but were terrible at other tasks, such as keeping track of their invoices, etc. Gloria was mindful of these issues due to the fact that she had spent years performing office managerial duties for corporations both large and small. After assessing her own skill-sets, Gloria realized that she could offer a la carte office management services, that would prove to be incredibly valuable for the independent workers facing difficulties maintaining certain aspects of their business. It was at this moment that Gloria decided to formalize her idea and create Red Stapler Consulting:

“Red Stapler Consulting was formed to meet the unique needs of freelancers, independents and small businesses.  We want to provide them with the assistance and means to bring their business to the next level and higher.  By providing office management and business administration services on an as needed, a la carte basis, we provide our clients with superior service at a price that takes into consideration an indie’s budget.”

I had the opportunity to sit down and chat with Gloria about her new business. She not only went into great detail about her services, but  also displayed sincere passion and enthusiasm for her business and the ability to assist others.

What is Red Stapler Consulting?

We offer business and office management services primarily for freelancers, independents and small businesses. Red Stapler is also a business touch point for entrepreneurs seeking business advice. My clients can call me to discuss certain services or even if they have a quick question. I want to be a resource for business information.

Where did you get the idea for Red Stapler Consulting?

I have run three small businesses before. Through the last one, I met several independents and freelancers and began to understand their business models and lifestyle. One thing I often heard was, “I don’t have time to do this or I am not good at doing this.” These independents were stuck performing these tasks, because they couldn’t afford to hire someone to do office management. 

I noticed that when creative freelancers are suddenly pulled away from work and have to update client contacts or invoices, that there is a huge lag time that may detract from their creative process. They don’t realize how much money they are losing from being pulled away from their work. So my thought was, let me create a business that will perform that one service that they don’t like to do. If I can help one person run their business better and as a result be much happier, only then will I consider myself successful

Why did you want to create your own business?

I was burned out in my previous job. I interacted with a lot of individuals who had their own business and they were a true inspiration. After I realized that there was an opportunity out there to do something I was passionate about, I had do make the move.  I wanted to take charge of my own destiny.

How did you prepare for the launch of Red Stapler Consulting?

I sat down and looked at what my experience was, what skills I have, and questioned if those skills were strong enough to help people run their business better. Overall, I didn’t need to do much planning since I am working with services and not selling a product. I looked at my best skills and thought about how I could use them to help other people. Then I made the website and started to spread the word through twitter, friends, etc.

How is Red Stapler Consulting different from other virtual/personal assistants?

Our business is very different from personal assistants, as we offer a la carte services for independents that can’t afford to hire a full-time office manager. For examples, you can hire us to just do your invoices or file maintenance.  We offer custom solutions for your specific business needs.

What if the most requested service?

It is actually a toss-up between contact/client follow-up and the  financial services. I will do the accounting so that come time to file taxes, the freelancer just has to turn in what I’ve completed over the year.  I am very familiar with most financial systems, such as quickbooks, and am willing to use whatever program that they are comfortable with.  The other aspect that independents seem to to really want help with is the follow-up with leads, contacts and their clients.  Coming back from a meeting or a conference with a stack of business cards and then finding time to follow-up with those people can be frustrating. I help relieve that problem by doing that initial follow-up via email or direct mail and then maintaining those contact follow-ups as needed.  With the holidays approaching, I am also getting a lot of requests for help with their annual client appreciation cards, gifts, etc.. 

What other services does Red Stapler Consulting offer?

We offer the following services in packages or on an a la carte basis: Write / Type / Proofreading Services. Invoicing. Bill Payment/Expense Tracking. Contract, Lease and Agreement review and negotiation. File Organization & Maintenance. Client/Contact Maintenance & Recognition. Travel arrangements. Mailing. Personal Assistant Services.

Do you have any future goals for Red Stapler Consulting?

I would like to see Red Stapler’s services offered nationally. I have a rough 5 year business plan. However, my most important goal is to help countless independents become more successful. 

What advice would you give to fellow entrepreneurs?

Be honest with yourself. Have a deep understanding of what you’re good at and what you’re not. Once you figure that out make sure that you’re passionate about you’re doing.

For more information about Red Stapler Consulting visit, http://redstaplerconsulting.net/  Gloria also offers advice about organization, scheduling and other tips for small businesses via her blog and twitter (@Theredstapler). 

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Founder Factory Recap with Blake Jennelle

posted by David Speers  |  Comments (3)

Rather than regurgitating 9hrs worth of Founder Factory live blogging, I thought I’d just let one of today’s Founder Factory organizers share his excitement in his own words.

http://www.youtube.com/watch?v=AhEOu3ECQeU

david Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.

Phillypreneurs Live @ Founder Factory 2008

posted by David Speers  |  Comments (2)

Founder Factory Background

david Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.

There’s Nothing Little About Philly Startup LTLprints.com

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Meet LTLprints.com in HD.

About LTLprints:LTLprints provides custom life-sized, self-adhesive prints to the U.S. and the U.K.  Customers may upload images via LTLprints.com, including their own personal photos, snapshots, and artwork.  All prints are made to order, removable and reusable, and available in three different sizes for purchase.  The prints are tear resistant and safe for nearly any wall.

Everyone enjoys a change in décor once in a while, but may be hesitant about the commitment of a permanent solution such as wallpaper or paint.   A new trend in wall décor is arriving in the U.S. with the launch of Philadelphia based LTLprints.com, where customers can add “Larger Than Life” self-adhesive prints to walls with the comfort of knowing each print is removable and reusable.  All prints are customizable and add a touch of personality to any space. “We’re excited to show off this great new site and expose Philadelphia to a great innovation in wall decoration,” said Kendall Schoenrock, LTLprints President and co-founder.

The decision to launch LTLprints.com in Philadelphia was inspired by Schoenrock’s education at Villanova University and past entrepreneurship success in Conshohocken, PA.  Schoenrock was the top performing sales associate and angel investor in TurnTide, an anti-spam service provider acquired by Symantec in 2004. Since his departure from TurnTide, Schoenrock has been an angel investor and consultant for numerous other startups in the Philadelphia area. Schoenrock’s partner and LTLprints.com CEO is Carsten Petzold. Petzold, former chief operating officer of Spreadshirt.com, is a native German and fellow angel investor. Petzold and Schoenrock co-founded LTLprints in September 2008, joining forces after enjoying individual success with similar startup firms, Spreadshirt.com and Wallhogs.com. Their previous experience and shared vision of unique, customizable printing led them to start LTLprints.com, bringing excitement and a personal touch to the walls of homes and businesses across America.
LTLprints are a fun new twist on wall décor.   Each print is custom made, and will stick to almost any flat surface.  LTLprints can be moved around, pulled off one wall and pressed to another, and will easily come apart if accidentally stuck together.  The print leaves no mark or residue on the wall, and will stick to the new surface with no trouble.  The process is simple.  Customers digitally upload their picture or design, answer a few quick questions, and LTLprints will ship within 72 hours of purchase.

Though similar products and services such as www.Fatheads.com are available in the oversized graphics market, LTLprints distinguishes itself through the unique customization tools available.  Competitor websites have catalogs and licensed persons available for purchase;  LTLprints allows you to upload your own images or shop via the online catalog.  All catalog images can be altered, edited, and customized per order.    The ability to personalize and alter each image allows LTLprints.com to stand out in this niche market. “We’re ready to make Philadelphia walls more fun,” said Petzold.

b-frank Entrepreneur, Statesman, diplomat, educator, inventor, author, printer, philosopher, scientist, shopkeeper, musician, economist, public servant and American hero.

Duck . . . Duck . . . Google watch out?

posted by David Speers  |  Comments (0)

Duck Duck Go logo

“Duck Duck Go is a new search engine, like Google. We help you spend less time and effort searching by combining results you are used to with much better info from human powered sources like Wikipedia.” in their own words

There is no bigger skeptic when it comes to startup search companies. To this humble mind it just seems way to hard/crowded/overwhelming to take on monsters (in size not ideology) like Google, Yahoo and Microsoft. The amount of energy and capital they have to put into R&D and marketing makes the idea of competing almost laughable. So why would anyone, especially someone smart enough to get into MIT, put their life on the line to do just that? Quite honestly, because it might just be the smartest way to make money.

With Google and Microsoft in a technology arms race reminiscent to the US and Soviet Union during the Cold War (guess which one is the USSR) they are acquiring tech companies left and right that could potentially give them any tactical advantage against the other, sort of like satellite states. Just recently MSN started integrating the technology from the recent purchase of search company Powerset that is not dis-similar from Duck Duck.

Created by MIT Alum Gabriel Weinberg, Duck Duck Go was made available to the public on September 25, 2008. Gabriel was kind enough to put a Phast Pitch together for Phillypreneurs and we’d love to introduce you to him and Duck Duck Go:

More specifically, here’s how Duck Duck is different then the big 3 (Google, Yahoo, MSN)

# Top results for most topics are from human powered sources, e.g. Costco. (Note the much simpler link titles and descriptions.)

# We have special pages to help you separate topics with similar names, e.g. apostle.
# Related topics, news and images are displayed on the top right (instead of ads!), e.g. Weezer.

# We have special pages that group related topics, e.g. Communication disorders.

# Official sites are labeled as such and put right on top so you don’t have to think about it at all, e.g. Bill Gates.

# Ability to search other sites directly, e.g. !youtube another bubble (sites list).

# Keyboard shortcuts: → ← ↑ ↓, Enter (go), n (news), i (images), r (related topics), h j k l (arrow alts.), and / (search box).

# Automatic highlighting of the last link you visited when you click back.

# Detects phone, tracking, and car #s; zip, book and product codes; and street and IP addresses.

While I don’t think Google has to start building its Duck Duck defense strategy just yet, I do think that companies like Duck Duck and Powerset make complete sense as acquisition plays for Google and Microsoft (Yahoo is out of the picture now that it’s on the sales block itself). So watch Duck Duck and Gabriel’s twitter feed for meetings in Mountain View or Redmond in the next year or two.

PS
Attention Developers: Duck Duck does have an API and we would love to hear about projects you develop with it.

david Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.

Why am I smiling on a Monday Morning? (HINT: it has nothing to do with the Phils)

posted by David Speers  |  Comments (0)

Despite the euphoria of the past week, not even the first official Monday of the Phillies reign as World Champions was enough to cancel out the weekly weekend withdraw. No, it would take something just as exciting but a little more personal to chase away a chronic case of the Mondays. Something like this note from our friend John Valentine over at Philly startup Tapinko :

“I just wanted to follow up and thank you for the awesome press you gave us. Within a couple days of the Phillypreneurs TapInko post, we received some unsolicited phone calls from investors on both coasts interested in feeling us out for potential investments. The blog has amazing breadth in readership! TapInko is still going strong as we continue down the LORE, BFTP, and angel funding paths.”

We obviously can’t take credit for any of Tapinko’s success but it does a blogger good to know that our little passion could be apart of helping others pursue their’s, so much good that the smile that’s stretched across this face might last long enough to make a dent in next week’s inevitable Monday too. Here’s to continue success in Tapinko.

david Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.

Philly startup Snirch wants you to have a piece of the Search pie.

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Snirch (http://www.snirch.com) announced the launch of a groundbreaking search engine that provides relevant search results created by real people, not algorithms.  Unlike other human-powered search engines, Snirch shares its advertising revenue with search experts who provide well thought-out result pages for relevant search terms.  This unique revenue-sharing model empowers regular people to tap into the search advertising market that is projected to grow to $37 billion by 2011.

The site creates an attractive opportunity for anyone with subject-matter expertise, web research skills and a little creativity to build home-based businesses by writing search content.  Snirch estimates that certain keywords currently monetize in excess of $1,000,000 in annual advertising revenue.  “There is a lot of money in search” said co-founder Michael Ross, “which translates into great income potential for our contributors.”  In exchange for researching and compiling relevant content for popular search terms, the company plans to share 50% of its advertising revenue with its experts.

Launched in Philadelphia, Snirch was recently accepted into the Wharton School’s Venture Initiation Program, which provides guidance and resources to aspiring entrepreneurs.  The company is currently running an alpha-stage site that allows search content creation on an invite-only basis.  Snirch looks forward to recruiting experts in various fields to expand its user-generated database of search results.

Snirch is a Philadelphia-based company providing a highly relevant, human-generated search results through a community of highly motivated experts in various fields.

b-frank Entrepreneur, Statesman, diplomat, educator, inventor, author, printer, philosopher, scientist, shopkeeper, musician, economist, public servant and American hero.

healing hands have a home: Brio Vim opens in South Philadelphia

posted by Alexis S.  |  Comments (1)

As of September 27th,
Brio Vim opened its doors in South Philadelphia to those interested in living a healthy lifestyle. “Brio Vim is the hub for Philadelphian’s working for our environment, public spaces, conscientious eating, holistic health, the arts, and grass roots organizing.”

In addition to offering lifestyle workshops, pay-what-you can yoga classes, and unique events, Brio Vim is supporting wellness entrepreneurs by providing professional space for healers and body workers at affordable prices. Brio Vim is truly supporting the entrepreneurs who have healing skills but no space to put them to use in. Think of it as a spin on coworking for the healing community. In exchange for low costs, Brio Him hopes that the healers will offer flexible prices to their clients. Brio Vim has created a cohealing community in Philadelphia.

Brio Vim has created a space for the wellness entrepreneurs with low VOC pains, bamboo flooring and “organic oils and aromatherapy made by Gwen Witherspoon.”

Best of luck to Brio Vim and its community!

 

Some info about the fabulous duo behind this new lifestyle space:

Brio Vim is a partnership between Sean Jacobs and Prana. Sean and Prana met in Yoga Teacher Training at Dhyana Yoga in 2006. They quickly realized that Sean’s event planning, political campaigning, and non-profit experience, coupled with Prana’s career in body work and involvement in the bicycling, gardening, and art communities created a powerful combination. 

1543 S. Mole Street
Philadelphia, PA 19146
ph.215.467.1231
briovim@gmail.com

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Philadelphia, have you met Tapinko?

posted by David Speers  |  Comments (1)

No? Well then, let me be the first to introduce you:

What is Tapinko?
Tapinko is an online management SAS for purchasing and managing a variety of offline ads (e.g. multiple newspapers, billboards, text messages, etc). In other words, Tapinko is an offline ad management application. Tapinko has initially focused on the college Newspaper market, including UPenn, Harvard and Tufts. It’s one of the early stage start ups to graduate from the first DreamIt class at the beginning of the month.

Who is Tapinko?

Peter Groverman (Co-founder), Nicolas Warren (Co-founder) and John Valentine (Corporate Development). Peter first felt the need to simplify offline ad management as a student. After only being able to sell eight months of advertising for a twelve month calendar, Peter realized that there had to be a much better way to sell offline advertising, whether it be newspaper, billboards or urinal ads. Bingo (insert light bulb), create an intuitive and user friendly market place for offline ads online. After some prodding from his friends and family, Peter embraced his entrepreneurial passion and recruited his friend, and web guru, Nic Warren to start work on what would become Tapinko. It wasn’t until after his first year of Villanova Law school and recruiting a promising classmate, John Valentine, that Peter was ready to make an all or nothing bet on Tapinko.

Who do they have to beat?
Google Print Ads, Google Audio Ads, Google TV Ads, Tactician,

How are they different?

Instead of embracing the obvious broker model of connecting publishers and businesses directly, and therefore cutting out the traditional and entrenched sales reps, Tapinko has created a tool set that existing ad sales teams (or anyone) can use to organize and execute their buys.

How are they paying for it?

Friends, Family, DreamIt and Visa cards are at the ready if it comes to it. Now that’s the sound of an entrepreneur who’s got the start-up bug! Before it comes to that though, they are actively pursuing Angel and VC funding.

Peter Groverman pitching on DreamIt funding day.

To the whole Tapinko team we wish you the best of luck and look forward to hearing about your many successes!

david Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.

Recession Proof Resources for Entrepreneurs: Square 2 University

posted by Alexis S.  |  Comments (1)

Ben Franklin noted that, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” If you’re an entrepreneur looking to live by his words, then you might want to take a look at Square 2 University, created through the partnership of Square 2 Marketing and The Philadelphia Business Journal. 

“Square 2 Marketing and The Philadelphia Business Journal have partnered to launch Square 2 University™, an educational forum designed to help entrepreneurs grow their businesses during an economic downturn, through a series of workshops. Square 2 Marketing, founded by entrepreneurs Eric Keiles and Mike Lieberman, provides small business owners with many free resources like articles, podcasts, videos, and a weekly newsletter to help them combat the challenges associated with today’s economy.

Square 2 University provides live assistance through workshops on topics including, “Marketing in an Economic Downturn”, “30-Minute Marketing Plan”, and “How to Get No Cost Referrals and Leads”. Entrepreneurs can register for a free workshop or gain access to Square 2 University’s library of free resources by visiting the company’s website, www.square2marketing.com.”

I am a true believer in continued education and taking advantage of every resource in the community to better your business and mind. So instead of worrying about tough times, I urge entrepreneurs to take a proactive step in the direction of free resources, like Square 2 University

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.