If you didn’t have the pleasure of meeting the 100k House guys at the first Ignite Philly than you probably wouldn’t expect this coming. The authors of the very popular blog that chronicles the exploits of building a Green and Modern home in downtown Philadelphia just released a very ‘non-traditional’ press release about their latest and greatest project:
Worth Noting:
With a staggering number of Press Releases being drafted and sent across the world every day, it’s becoming harder and harder to get attention with the traditional method of releasing a statement in text. Making big announcements through the CEO/President/CMO/Chief with video on the internet is a much better way of standing out, especially if you add a dash of humor like Chad and Nick did for Postgreen while doing a lot to humanize your brand/company (if that’s what you want to do).
Good stuff Nick and Chad! Let us know how effective the Video Press Release was and how the sale goes.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.
