Author: Alexis S.

The Solution for Multiple Hat Syndrome: Interview with Gloria Bell from Red Stapler Consulting

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Entrepreneurs wear multiple hats each day. From networking, creating invoices, developing contracts, managing clients, to actually performing whatever their specific skill-set may be, entrepreneurs often find the entire process to be rather exhausting. Unfortunately, most entrepreneurs cannot afford to hire an office manager to handle all of these daily tasks.

Gloria Bell noticed that her entrepreneurial friends were struggling to manage some of their office work. She was also aware that her friends were able to carry out some tasks, like keeping in contact with clients, but were terrible at other tasks, such as keeping track of their invoices, etc. Gloria was mindful of these issues due to the fact that she had spent years performing office managerial duties for corporations both large and small. After assessing her own skill-sets, Gloria realized that she could offer a la carte office management services, that would prove to be incredibly valuable for the independent workers facing difficulties maintaining certain aspects of their business. It was at this moment that Gloria decided to formalize her idea and create Red Stapler Consulting:

“Red Stapler Consulting was formed to meet the unique needs of freelancers, independents and small businesses.  We want to provide them with the assistance and means to bring their business to the next level and higher.  By providing office management and business administration services on an as needed, a la carte basis, we provide our clients with superior service at a price that takes into consideration an indie’s budget.”

I had the opportunity to sit down and chat with Gloria about her new business. She not only went into great detail about her services, but  also displayed sincere passion and enthusiasm for her business and the ability to assist others.

What is Red Stapler Consulting?

We offer business and office management services primarily for freelancers, independents and small businesses. Red Stapler is also a business touch point for entrepreneurs seeking business advice. My clients can call me to discuss certain services or even if they have a quick question. I want to be a resource for business information.

Where did you get the idea for Red Stapler Consulting?

I have run three small businesses before. Through the last one, I met several independents and freelancers and began to understand their business models and lifestyle. One thing I often heard was, “I don’t have time to do this or I am not good at doing this.” These independents were stuck performing these tasks, because they couldn’t afford to hire someone to do office management. 

I noticed that when creative freelancers are suddenly pulled away from work and have to update client contacts or invoices, that there is a huge lag time that may detract from their creative process. They don’t realize how much money they are losing from being pulled away from their work. So my thought was, let me create a business that will perform that one service that they don’t like to do. If I can help one person run their business better and as a result be much happier, only then will I consider myself successful

Why did you want to create your own business?

I was burned out in my previous job. I interacted with a lot of individuals who had their own business and they were a true inspiration. After I realized that there was an opportunity out there to do something I was passionate about, I had do make the move.  I wanted to take charge of my own destiny.

How did you prepare for the launch of Red Stapler Consulting?

I sat down and looked at what my experience was, what skills I have, and questioned if those skills were strong enough to help people run their business better. Overall, I didn’t need to do much planning since I am working with services and not selling a product. I looked at my best skills and thought about how I could use them to help other people. Then I made the website and started to spread the word through twitter, friends, etc.

How is Red Stapler Consulting different from other virtual/personal assistants?

Our business is very different from personal assistants, as we offer a la carte services for independents that can’t afford to hire a full-time office manager. For examples, you can hire us to just do your invoices or file maintenance.  We offer custom solutions for your specific business needs.

What if the most requested service?

It is actually a toss-up between contact/client follow-up and the  financial services. I will do the accounting so that come time to file taxes, the freelancer just has to turn in what I’ve completed over the year.  I am very familiar with most financial systems, such as quickbooks, and am willing to use whatever program that they are comfortable with.  The other aspect that independents seem to to really want help with is the follow-up with leads, contacts and their clients.  Coming back from a meeting or a conference with a stack of business cards and then finding time to follow-up with those people can be frustrating. I help relieve that problem by doing that initial follow-up via email or direct mail and then maintaining those contact follow-ups as needed.  With the holidays approaching, I am also getting a lot of requests for help with their annual client appreciation cards, gifts, etc.. 

What other services does Red Stapler Consulting offer?

We offer the following services in packages or on an a la carte basis: Write / Type / Proofreading Services. Invoicing. Bill Payment/Expense Tracking. Contract, Lease and Agreement review and negotiation. File Organization & Maintenance. Client/Contact Maintenance & Recognition. Travel arrangements. Mailing. Personal Assistant Services.

Do you have any future goals for Red Stapler Consulting?

I would like to see Red Stapler’s services offered nationally. I have a rough 5 year business plan. However, my most important goal is to help countless independents become more successful. 

What advice would you give to fellow entrepreneurs?

Be honest with yourself. Have a deep understanding of what you’re good at and what you’re not. Once you figure that out make sure that you’re passionate about you’re doing.

For more information about Red Stapler Consulting visit, http://redstaplerconsulting.net/  Gloria also offers advice about organization, scheduling and other tips for small businesses via her blog and twitter (@Theredstapler). 

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Sweet Success: 8 Questions with Zoë Lukas of Whipped Bakeshop

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If you live in Philadelphia and are a serious foodie, then you have probably seen (and if you’re lucky, tasted) some of the edible goodies made by Zoë Lukas, local baker/artist and owner of Whipped Bakeshop. In the past few months, Zoë has sweetened up Philadelphia by baking the cake for Betsy Ross and Ben Franklin’s wedding, creating a Philadelphia themed cake for the cover of City Paper, and making cookies for Pat Burrell’s birthday (what a way to display Phillies pride). Zoë Lukas is a prime example of a successful entrepreneur.

I had the opportunity to ask Zoë some questions about her entrepreneurial journey that led to the opening Whipped Bakeshop, and I’m so excited to share her answers with you. Enjoy!

When and why did you decide that you wanted to open your own business?

I think I started seriously thinking about opening my own bakery in 2003, just before my husband and I moved to Philly so he could attend grad school at Temple. Back then, I didn’t have any professional baking experience, so I offered to work for free at Petit 4 in Old City (now closed) and they took me up on it. I was hooked.

Flash forward to the summer of 2006 when I finally had the courage to quit my administrative job and accept a full-time pastry chef position at Susanna Foo Gourmet Restaurant. However, I soon grew frustrated because I wanted to create my own designs instead of repeating the same dishes over and over. I started baking from home, a friend designed me a simple logo and website, and pretty soon orders started coming in. Once some bloggers and other press started to take notice, I felt ready to open a full-scale kitchen and that’s in the works right now.

The road to Whipped Bakeshop has been a long, gradual one–but in some ways it has felt inevitable. At this point it would take a mighty big roadblock to deter me from moving forward.

What was your first pleasant surprise after opening Whipped Bakeshop?

People want to order stuff! You make a thing, put it out there and buzz starts building. Especially with desserts, you’re making people happy. It’s very satisfying.

What was your biggest challenge?

Getting the business plan done and figuring out how to structure the business was a tough process because it was outside my realm of expertise. I know my way around a spreadsheet pretty well, but this was on a whole new level. I just wanted to be in the studio and kitchen coming up with ideas and baking. Finishing the business plan felt like wrestling a grizzly bear, but in the end I was victorious.

What are your thoughts on the Philadelphia food scene?

Well, I like to eat, and Philly loves to cook. It’s a match made in heaven, really. There are so many great places to eat, and really passionate chefs and cooks making food here. The emphasis on fresh, local ingredients makes all the (delicious) difference.

How do you grow your business and attract customers?

Right now, the Internet and word of mouth are my main sources of growth. I have also received some fantastic press (Daily Candy, City Paper, Philadelphia Wedding Magazine), which certainly hasn’t hurt anything. I use Flickr (I started that account long before my official website, and it’s a fantastic tool) and Twitter often, and I try to send out a monthly newletter of what’s happening at the bakeshop.

What advice would you give to entrepreneurs in Philadelphia?

To steal Nike’s line… Just do it! If you have a dream, talk to your friends–talk to everyone! See if you can make it real. Philadelphia is full of amazing people who are ready to help.

What was your favorite cake/cookie?

The coolest order to date came from Michelle Burrell, the wife of Phillies left fielder Pat Burrell. She ordered 200 cookies (they were of a picture of him as a kid) for his birthday as a surprise during the playoff series against the Dodgers. I got to deliver the cookies to the clubouse for the team, and some were sent on the plane trip out to L.A. with them.  She told me that Pat and the team loved the goodies–what more could I ask for?

Any future plans for Whipped Bakeshop?

You bet. We have a super-secret Philly location picked out for our new kitchen and it’s going to be sweet. Our financing is just about nailed down, so you can look for that next year. I’m giddy with excitement.

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

healing hands have a home: Brio Vim opens in South Philadelphia

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As of September 27th,
Brio Vim opened its doors in South Philadelphia to those interested in living a healthy lifestyle. “Brio Vim is the hub for Philadelphian’s working for our environment, public spaces, conscientious eating, holistic health, the arts, and grass roots organizing.”

In addition to offering lifestyle workshops, pay-what-you can yoga classes, and unique events, Brio Vim is supporting wellness entrepreneurs by providing professional space for healers and body workers at affordable prices. Brio Vim is truly supporting the entrepreneurs who have healing skills but no space to put them to use in. Think of it as a spin on coworking for the healing community. In exchange for low costs, Brio Him hopes that the healers will offer flexible prices to their clients. Brio Vim has created a cohealing community in Philadelphia.

Brio Vim has created a space for the wellness entrepreneurs with low VOC pains, bamboo flooring and “organic oils and aromatherapy made by Gwen Witherspoon.”

Best of luck to Brio Vim and its community!

 

Some info about the fabulous duo behind this new lifestyle space:

Brio Vim is a partnership between Sean Jacobs and Prana. Sean and Prana met in Yoga Teacher Training at Dhyana Yoga in 2006. They quickly realized that Sean’s event planning, political campaigning, and non-profit experience, coupled with Prana’s career in body work and involvement in the bicycling, gardening, and art communities created a powerful combination. 

1543 S. Mole Street
Philadelphia, PA 19146
ph.215.467.1231
briovim@gmail.com

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

the art of relaxation

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As an avid Freelance Switch reader, I find that their posts offer me a guiding light through the darker moments of the freelance life. One of the more important lessons that they often remind me of, is the art of balancing work and play. As any entrepreneur will tell you, it can be difficult to shut off the business mindset, even if it’s just a dim light hiding in the back of your mind while you pretend to relax. That being said, I wanted to share a bit of their advice about “making downtime mandatory” on this rainy Friday afternoon.

“It’s a given that you work hard – you push yourself to the limits to meet deadlines, create satisfied customers and spread the word about what you do – and you’ve reaped the rewards for your efforts.  But have you gone too far?  It’s easy to get so bogged down in client work that you never do anything for yourself anymore.  But didn’t you get into freelancing in the first place so you could live life on your own terms?

Instead of working yourself to the bone, schedule time in each week for something you want to do, whether it’s an energizing yoga class, a long walk in the park or an early Thursday matinee.  Knowing that you have some “you time” hard-scheduled into your week will help take the edge off of your work stress.  And if you’re worried you don’t have the time for downtime, consider this – knowing you have a little less time to get everything done will help you stay more focused when it’s time to take care of business.  Then you can concentrate on working hard with the knowledge that you’re going to be playing hard as well.”

The art of relaxation is one that is not often celebrated by successful entrepreneurs, but should be. Who knows, you might just spark a new idea while you’re unwinding.  

 

photo courtesy of hollin.elizabeth

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

So you call yourself an en·tre·pre·neur

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When you make the choice to create your own business adventure, you can identify with the following tags: independent, freelancer, consultant and last but not least, an entrepreneur.

“Entrepreneur” is probably noted in your bio, on your business card, and part of your elevator pitch, but did you ever stop to think what the word actually meant? According to the Merriam-Webster dictionary, an “entrepreneur” is one who organizes, manages, and assumes the risks of a business or enterprise.” There are three forms of action within this single definition (organize, manage, assume), which truly emphasize the importance of action and multi-tasking. The definition also reinforces that an entrepreneur needs to have thick skin, serious confidence, and the ability to bounce back, as risks are part of the adventure. I do feel as though this definition is lacking key elements, such as noting that an entrepreneur is one who has a vision, one who assumes the success of a business along with the risks, etc.

Both Merriam-Webster and the Online Etymology Dictionary note that “entrepreneur” dates back to mid 1800’s and comes from the Old French word “entreprendre” meaning “to undertake.”  In order to live up to the historically rooted title of  “entrepreneur,” you must be committed to action and to doing whatever it takes to meet your goal and embark on your journey.

Although it is a single word, “entrepreneur” has a certain presence that is redefined and shaped by those that choose to follow their own path, and assume the risks and successes that come with pursuing a dream.

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Recession Proof Resources for Entrepreneurs: Square 2 University

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Ben Franklin noted that, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” If you’re an entrepreneur looking to live by his words, then you might want to take a look at Square 2 University, created through the partnership of Square 2 Marketing and The Philadelphia Business Journal. 

“Square 2 Marketing and The Philadelphia Business Journal have partnered to launch Square 2 University™, an educational forum designed to help entrepreneurs grow their businesses during an economic downturn, through a series of workshops. Square 2 Marketing, founded by entrepreneurs Eric Keiles and Mike Lieberman, provides small business owners with many free resources like articles, podcasts, videos, and a weekly newsletter to help them combat the challenges associated with today’s economy.

Square 2 University provides live assistance through workshops on topics including, “Marketing in an Economic Downturn”, “30-Minute Marketing Plan”, and “How to Get No Cost Referrals and Leads”. Entrepreneurs can register for a free workshop or gain access to Square 2 University’s library of free resources by visiting the company’s website, www.square2marketing.com.”

I am a true believer in continued education and taking advantage of every resource in the community to better your business and mind. So instead of worrying about tough times, I urge entrepreneurs to take a proactive step in the direction of free resources, like Square 2 University

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Young Minds & Bright Ideas: Staples Youth Social Entrepreneur Competition

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Calling all youthful entrepreneurs, if you have an innovative idea or project that will impact the lives of others in your community or worldwide, then you must enter the Staples Youth Social Entrepreneur Competition (a global search for the most creative and inspiring ways young people are changing our world). The winning idea will be innovative, make a social impact, and be sustainable in the community. Those that enter will “receive feedback, find supporters, win prizes, and even secure up to US$1,000 in funding to advance your project.”

I am thrilled to see that organizations are supporting young entrepreneurs who are ready to change the world. And if your idea is not entry ready, you can still be a part of this year’s competition by commenting on the submitted ideas and eventually voting for them.

The competition is open to “young individuals” 12-24 (apparently youth ends at 24, and I missed it by a year). Submissions are due by October 15th. For more information about the competition, visit http://www.changemakers.net/en-us/competition/staplesyv

Best of luck to all the competitors! I look forward to reading about the winning ideas that move forward and make an impact.

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Dutch Umbrella: “Bringing people & businesses together one umbrella at a time.”

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Philadelphia’s motto, The City of Brotherly Love, creates great expectations for our community. Some businesses in Philadelphia actually meet and exceed those expectations, one of which is Dutch Umbrella.

Dutch Umbrella “is a system for the shared public use of umbrellas comprised of pick-up and drop-off locations within a defined urban area.” In addition to being an incredibly helpful idea, Dutch Umbrella is a “community supported effort to encourage citywide sharing.” As Philadelphia’s one and only umbrella sharing system, Dutch Umbrella is truly sticking to their tag line of “bringing people and businesses together one umbrella at a time.”

What started as a neighborhood effort in Fairmount, quickly expanded to other areas of the city, such as Old City, Rittenhouse, Washington Square, etc.  Within each neighborhood, one can find Rain Drops (umbrella drop off baskets) in restaurants, hair salons, bars, stores, etc. There are over 2800 umbrellas currently circulating in the city that can be tracked with RFID tags.

Karen Rostmeyer and Joe Carlson, co owners of Dutch Umbrella, are incredibly passionate about their business and love the fact that it is strengthening the concept of sharing and trust within local neighborhoods. 

I had the opportunity to sit down and chat with Karen, and she shared an inspiring story while offering great advice for any entrepreneur.

Where did you get the idea for Dutch Umbrella?

Joe was bar-tending at Bridgid’s in Fairmount and saw a flow of umbrellas on rainy days. Some people would leave their umbrellas behind, and Joe would offer the umbrellas to those caught in the unexpected rain. So he thought, well why not make that an official business. We could get the restaurants together in the area, print on the umbrella panels and give them out to people caught in the rain. When I was given an opportunity to change careers, I did a feasibility study and found we could make money expanding to Center City and other walkable communities. Not only did it seem like a smart business idea, but I also got the immediate sense of doing something that benefits others.

What resources did you use prior to launching Dutch Umbrella?

I read a lot of blogs and books, such as The Art of the Start, The Tipping Point, Think and Grow Rich, E-Myth, etc. Joe and I made appointments with a small business lawyer and patent lawyer, which turned out to be wonderful experiences since their advice was incredibly useful. We also joined organizations like the local Chamber of Commerce, CCPA, and SBA, which were great for networking purposes.

Our best resource was a class at Wharton SBDC. I took the shorter class on writing a business plan. I used this program for a previous business venture, and had a consult with a professor who gave me some very real, direct, honest and useful advice. I plan to do a consult with them this winter to review the growth plans for Dutch Umbrella. Looking back, I would have utilized the school more because it’s such a wonderful resource.

What was biggest challenge you encountered?

Neither of us had a business background. I was in IT and Joe is a Geology major working in the restaurant business. So, we had to research everything, from learning how to start and maintain a business, to getting the umbrellas, to tagging them, to printing on them. Another challenge was doing all of the paperwork to legally make Dutch Umbrella a business.

How did you initially explain Dutch Umbrella to potential clients?

We had the advantage of knowing the Fairmount community and they had heard about our idea. Initially we created a power point and spoke to businesses about how it benefits customers, which in turn creates a great image for them. In addition to creating a great image, customers often return to the place of business when dropping off the umbrella, creating repeat business.

Do you have any future plans for Dutch Umbrella?

We’re looking forward to expanding to other neighborhoods in the city.

We also just had our first event in Old City, where we created a tasting stroll with restaurants that are part of the Dutch Umbrella community. Everyone was given a Dutch Umbrella Passport and had the chance to get it stamped at 6 locations, and then ultimately receive a $5 gift certificate towards the restaurants for each stamp.

We plan on hosting more events within each area to highlight the neighborhood and participating Dutch Umbrella locations. It’s really about supporting a community within a community.

Do you have any other advice for entrepreneurs in Philadelphia?

Have mentors or mentor-like influences.  There are mentor resources out there…Score.org is a great one!  And I’d recommend checking out some blog sites.  Jeffery Gitomer is wonderful for sales advise.  And I happen to like sites like StartBreakingFree.com.  They are mentor-like influences to help guide you through. There’s also any number of local organization for businesses chock full of folks that love to mentor and help out.  The Chamber and CCPA are two I belong to and find helpful. 

Surround yourself with encouraging people.  This can be a friend, acquaintance or a customer who just loves what you’re doing.  Or it can be a program like The Big Idea with Donny Deutch, or a newsletter.  Even when you love what you’re doing, there are some really tough days and you need to know how to get through them.

Be committed.  Understand the costs, what you’re willing to give up for this adventure.  I started this one after 23 years at one company.  There were a lot of things I was immediately giving up by starting my own business, instead of finding a job in another company.  I decided what the most I was willing to give up was and stuck to it.  If it goes beyond it, I’ll need to rethink what I’m doing.  And you need to be realistic.  Folks have lived in cars, sold their homes and moved their families in with relatives, and much more, to make their dreams come true. 

For more info about Dutch Umbrella, visit www.DutchUmbrella.com

 

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

A Philly Rank To Be Proud Of: Drexel Scores Top Spot on Entrepreneurship Education Program List.

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According to Entrepreneur and The Princeton Review, Drexel University ranks #3 out of the nation’s top 25 entrepreneurial undergraduate education programs. After reviewing 2,300 undergraduate and graduate programs, a select 50 were chosen based on criteria such as faculty, academics, unique experiences, etc. The schools that stood out from the rest weren’t just passing out packets and giving lectures, but helping make their students’ business dreams become realities. Amy Cosper, VP/editor in chief at Entrepreneur noted that, “We’re finding schools focus more on helping students determine an idea’s feasibility, plan and set up all aspects of a business, and network more with other entrepreneurs and venture capitalists.”

Drexel’s Baiada Center for Entrepreneurship is making a serious effort to do exactly what Cosper mentions above, since their faculty and advisors are experienced professionals that provide “students with access to mentors and potential partners in the business and investment community, as well as a wealth of knowledge and resources from the academic community.” Within our own city, countless students are leaning about business in an active, hands-on way, creating an experience that will shape their future careers and hopefully continue to grow Philadelphia’s business scene.

For more information and a full list all of schools that made the list, visit http://www.entrepreneur.com/topcolleges

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.

Edible Investment: Whole Foods Market-Local Producer Loan Program

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When it comes to local produce, Whole Foods Market is truly bringing a lot to the table. Local Producer Loan Program (LPLP) was created by Whole Foods Market to provide “$10 million in low-interest loans to small, local producers.” Programs of this nature are incredibly important for our community, as they support small businesses and a healthy lifestyle for those consuming their delicious products. A win – win situation.

LPLP is a truly valuable program, since it simplifies the loan process so that the small business can focus on creating/harvesting a fabulous product instead of paperwork. In fact, LPLP “minimizes the fees, interest rates and paperwork that can often get in the way of a small local farm or business taking the next step to expand its operations.” The loans that range from $1,000 to $10,000, help local farmers and producers with “purchasing more animals, investing in new equipment or converting to organic production.”

Whole Foods Market only loans money to those that meet their qualifications:

  • Be a local producer of agricultural crops, value-added food products, or other all-natural grocery       items
  • Meet Whole Foods Market’s Quality Standards
  • Use funds for expansion, not operating expenses
  • Meet our Animal Compassion Standards, if meat or dairy producer
  • Have a viable business plan and adequate cash flow to service debt

From adding acres to a fruit and vegetable garden, to supporting a childhood dream of a sorbet company in Brooklyn, to turning up the heat for a bakery with new ovens, these loans are truly making a difference. Local loans are a fabulous way to invest in the community, as they not only create better products but strengthened relationships as well.  

 

alexis-s Alexis Siemons is a freelance writer and creative business consultant living in Philadelphia. She has a passion for language and explores it in her blog, The Lexicon . When not using both hands to feverishly type, she balances a teacup in one while working on her tea blog.