Being brief has always been a skill in communication, a skill that’s never been more important than in our current info-saturated world. We’re a cliff notes culture, and while that might have a slacker connotation, its become a necessity of modern life.
Take movie reviews, for example. Every news paper in the country has a Film Critic who writes between a paragraph and a page of cinematic prose, way too much for me. Considering how insane my life is, I truly need the thumbnail version, Rottentomatoes.com, which aggregates the most descriptive two lines from the best critics in the country and presents them in an easy-to-read format. It’s simple, it’s insightful, it’s awesome! Wouldn’t it be wonderful if everything in life had a summation tool like Rotten Tomatoes?
Enter Phrazit: Phrazit is a way to browse and share condensed reviews on anything! It is one of DreamIt ventures’ most recent projects here in Philly. Phrazit has an ambitious and frankly massive goal of describing everything within 30 characters or less. Not sentence, not words, but characters. That makes Twitter look like a Wikipedia article.
Phrazit has just launched today and they’ve already scored the holy grail of PR for their online app, a Tech Crunch shout out. I spoke with one of the founders, David Kosslyn, about the launch and how their servers were handling the attention:
“This morning Phrazit began a full-scale launch with an article about us on TechCrunch. The past couple couple days have been full of last minute coding, advice and writing. The anxious anticipation of the launch made for a few sleepless nights, but we were relieved to see that the article didn’t tear us apart, and that our servers have been handling the load. We’ve also been receiving some brutally honest comments and feedback, which have been incredibly helpful in giving us a sense of where to go.”
Read the Tech Crunch article on Phrazit.
More about Phrazit: condensed reviews.
More about DreamIt, the home of Phrazit.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses. Dave spends most his time annoying really smart people at Indy Hall co-working collaborative.
One Comment
Thanks for pointing these guys out as a Philly company. I’m stoked to learn about folks outside of my circle, but still in my city. Kudos to them, and good luck with their launch!
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[...] exciting to see the Phrazit name crop up all over the place. Phrazit showed up on Digg, TradeVibes, Phillypreneurs, Killer Startups, and a couple blogs in other [...]