Over 40 entrepreneurs will display their dreams, ideas and hard work in a trade-show like setting, with a select number giving a brief presentation of their work.
Who Should Attend? This is a showcase of work by entrepreneurs and the entrepreneurial community. If you’re an entrepreneur, you will be able to talk about your work and hear about the work of others. If you’re interested in new ideas, new business plans, the uses of new technology, or are simply curious about the creative energy in this region, you’ll have a chance to see and meet those beginning to make a difference.
Who Will Be There? Entrepreneurs, students, educators, investors, leaders in the political, legal, and business communities, members of the media, and the public.
What Should You Expect? Get ready for a vibrant scene of entrepreneurs eager to talk about their work and interact with you. Expect to see and hear about innovative new ideas and connect with like-minded individuals.
Why Do We Need This Event? Bright ideas can become reality when entrepreneurs take risks. This is what makes our small business economy strong and will help the greater Philadelphia area economy emerge from these challenging times.
How Do I Get Involved? If you are an entrepreneur, you can apply to exhibit your company and to present at the expo. A set of guidelines is available, and you are encouraged to apply. This event is a celebration of you!
For Questions About Exhibiting or Presenting at the Expo: Contact Gloria Bell at 267-909-2308 or redstaplerconsulting@gmail.com.
For Press Inquiries or General Questions: Contact Jim Cecere at 215-680-6325 or jimcecere@yahoo.com.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Philadelphia Proper is 1 for 11 in the latest announcement of funding from the Ben Franklin Technology Partners. Looks like it’s much cooler to live in the Burbs than Center City if you’re looking for funding. We’re not slighting our skyline-challenged brothers, they deserve a round of applause for raising funds in the worst economy since the depression, but we do wish Philly startups were getting more love. Anyone have any idea why they aren’t?
The Ben Franklin Technology Partners of Southeastern PA approved more than $2 million in 11 Pennsylvania companies. Companies receiving funding are:
Apptastics Fort Washington Approved investment: $125,000
Apptastics delivers social media solutions that help brands leverage the full potential of the Internet to drive sales, reduce cost and grow their business. (DM: Ping Boys! Can you hear me now?)
Aviom West Chester Approved Investment: $250,000 Aviom offers a full line of distributed audio and audio networking products, powered by A-Net®, Aviom’s revolutionary digital audio networking technology.
BioNanomatrix Philadelphia Approved Investment: $400,000 BioNanomatrix is developing revolutionary analytic and imaging platforms designed to dramatically reduce the time and cost needed to analyze DNA and other components of the genome. Ben Franklin previously invested $250,000.
Healthy Humans Wayne Approved Investment: $150,000 Healthy Humans has developed a web site to help people with chronic illness improve their health and manage their disease. Ben Franklin previously invested $150,000.
Larger Than Life Prints Philadelphia Approved investment: $75,000
Larger Than Life Prints (LTL) is an online printing company that allows customers to upload any image they would like onto its web site, and indicate the size of the print they would like produced. From there, LTL Prints will produce the image on an easily removable adhesive sheet, made of a tear-resistant, resilient cloth material.
Niiki Pharma Philadelphia Approved investment: $250,000 Niiki Pharma is a cancer drug development company whose drug candidates use mechanisms of action that differ from any other cancer treatment currently in widespread use. Ben Franklin previously invested $500,000.
Onconova Therapeutics Newtown Approved investment: $250,000 Onconova is developing innovative products for combating cancer. They are creating novel Solutions for Oncology by combining conventional pharmaceutical science (a small molecule approach) with the latest genomic and genetic technologies for drug discovery and development. Ben Franklin previously invested $250,000.
Pay Parade Fort Washington Approved Investment: $75,000 PayParade promises to revolutionize online shopping by allowing shoppers to more easily interact with their peers to discuss and rate possible purchases, organize group giving efforts, seek gift-giving advice, and more.
Spectrum Devices Corporation Hatfield Approved investment: $120,000 Spectrum Devices is a manufacturer of silicon RF power transistors used in applications ranging from microwave radar arrays to radio communications. The company will provide a continuing supply of these critical, legacy, consumable parts to commercial and military customers.
Syandus Exton Approved investment: $150,000 Syandus has developed unique next generation medical simulations to help doctors better learn to diagnose and manage diseases.
Versify Solutions Chadds Ford Approved investment: $200,000 Versify offers a unique portfolio of analytical tools and services that provide key and valuable insights into generation performance and trading market opportunities. Ben Franklin previously invested $250,000.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Everywhereigo.com from PhindMe Mobile has qualified for CTIA’s 2009 Emerging Technology Awards in the “Mobile Applications - Mobile Marketing and Advertising” category. As you likely know by now, Everywhereigo.com is great tool that helps companies extend their sales and branding efforts to all mobile phones. If you support our work, please go here and click on “Mark as favorite.” The company with the most votes wins the “Best of Show” award at CTIA.”
- Chuck Sacco, CEO of PhindMe
PhindMe is like a cross between Blogger and ConstantContact… for cell phones! You can easily communicate with members and customers who are on the go by setting up mobile web pages and communicating via SMS text messages. Their new ‘Everywhere I Go’ platform is the direct-to-business division of PhindMeMobile, a member of the international Mobile Marketing Association, and a primary provider of mobile customer interaction solutions for use by agencies and other business-to-business service providers, enabling them to offer mobile marketing to clients interested in a new way to grow their business.
Come on Phillypreneurs, let’s support one of our own and get out the vote for PhindMe. As cliche and corny as it sounds, it’s none the less true: When one Philly startup wins, we all win.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Since 2004, Angelsoft has been building tools to help Startups and Investors communicate more effectively. Today, 434 Angel Groups and VCs, 15,996 Angel Investors, and 2,500 new Entrepreneurs a month use our tools to take the first step toward building the best new companies of the 21st Century.
Angelsoft was founded in 2004 with a simple idea: to bring the power of collaboration technologies to the early-stage investment industry. Today, with 434 angel groups and VCs, 15,996 investors, and 2,500 new company applications a month, Angelsoft has become a vital ecosystem where real entrepreneurs and real investors meet and collaborate in the effort to build the best new companies of the 21st Century.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Liza Goncalves needed something to wear. Her innovative nature went into overdrive as she grabbed her scissors, one of her boyfriend’s throwback jerseys, and began to measure, cut, and stitch. Working for Madd Sports, a television show featured on BET in 2002, Goncalves was tired of the studio’s wardrobe and was compelled to show off a unique look for viewers. One night she sported her new outfit on air, a vintage throwback jersey made into a women’s skirt. BET’s studio phone lines were ringing off the hook bombarded with fans asking where they could buy Goncalves’ revolutionary design.
Intrigued by Goncalves’ success, I needed to find out more about how Philly’s fashion line Vintage Blue, has made a fashion line in Philly work. Vintage Blue is thriving since Goncalves’ epiphany. The Philly start up has capitalized on Philly’s unsaturated clothing scene. When I asked Goncavles, the company’s founder, what it is like having New York sitting up the turnpike, she told me it has been easier! New York is far enough away that Goncalves knew she could make her mark on Philly’s up and coming market. She was right. Her niche, sporty women who love affordable fashionable sportswear that is eco friendly, has stuck. The future is in the past, the online slogan for Vintage Blue, promotes women from past to present. Taking ideas as far back as the 1940s, Vintage blue constructs timeless designs that are stylistic and sexy.
Since 2002 Goncalves has convincingly sold her brand in Philly. Vintage Blue provides internships for high school and college students, who are also VB’s target market. “We reach them through our online marketing efforts” Goncalves states, “using various social networks, blogs, forums, viral campaigns and promos”. In fact Vintage Blue goes so far as to have events on college campuses, such as VB’s “study break” taking place on Drexel’s campus. In addition to Vintage Blue’s impressive web program, Goncalves needed a more cost effective way to construct new styles. Her creative nature could not be stopped. Goncalves presented her concept for a clothing line to her inspiration, the All American Girls Professional Baseball League, a non-profit league started in 1943 and featured in the 1992 movie, A League of their Own. She gained the exclusive license to the organization’s brand.
Vintage Blue has realized a desire in Philly: throwback sportswear for women who go against the grain and want to look “fabulous”. Philadelphia Weekly caught Vintage Blue at Citizens Bank Park to celebrate the Phillies’ World Series run and recognize how the Phillies’ organization has promoted women over the years. Visit the Vintage Blue blog for more intriguing articles, news, and promos. Gongalves has built an impressive following beyond the local scene as the company has been featured nationally in entertainment and fashion magazines such as The Next Level, US Weekly, VXBE, and XXL.
What’s gotten Goncalves her success? “You have to have passion, vision and determination. You have to be willing to sacrifice a lot and basically work hard 24/7.” She goes on to say that her “passion is being creative, following dreams and making it a reality.”
3 Ways you can form a fashion line:
1. Customers’ undeniable desire: Before cutting, stitching, or taping find exactly what your customer wants. Test your product, make it accessible to the audience, and then see what happens. BET’s phone may just ring off the hook with customers in search of your new design.
2. Impressive and definitive vision: Develop a vision that is clear to all. It may just provide the licensed rights to an amazing organization like the All American Girls Professional League.
3. Tangible trust and credibility from your consumer: Find a way to hear exactly what your market wants. Find the voice of your customer through viral campaigns and online social networks. Listen to your customer and help them get it. Over time your reputation will land you press, notoriety, and financial success.
A conversation with the founder of Vintage Blue, Liza Goncalves:
Phillypreneurs: What motivated you to start a clothing design company in Philadelphia?
Liza Goncalves: This company started out of necessity for fashionable sportswear for women. At the time in 2002, I was hosting a sports program “Madd Sports” on BET. I was not too happy with my options of clothes provided to wear on air. So what I decided to do was cut up my boyfriend’s Mitchell n Ness (Philly based Company) $400 throwback Jerseys into cute dresses and tops. I wore it on air, and we were overwhelmed with calls about my attire and where I got it from. From there I was in NYC having dinner. I had one of the outfits on, and this man approached me about what I was wearing. It turned out that he owned a clothing company, Stall n Dean (same type of company as Mitchell n Ness) and asked me if I would design for him.
Being an entrepreneur at heart that I am, I told them I wanted to design a women’s sports line through my company, (that I did not have yet) and the rest is history. Vintage Blue was born.
PP: Describe the clothing design market in Philadelphia. What is your niche exactly?
LG: Our niche is affordable eco fashion, for the woman who loves sports, fashion, vintage and cares about the environment and what’s going in the world.
PP: How challenging is starting a clothing company in Philadelphia with New York City up the turnpike?
LG: Starting a clothing line or any company, in general, is hard no matter where you live. You have to have passion, vision and determination. You have to be willing to sacrifice a lot and basically work hard 24/7. For me I think it was easier starting out in Philadelphia. New York is so saturated with everyone trying to have their own clothing line.
It was easier making a mark in a city less crowded. Philadelphia actually has a lot of talent, resources, and manufacturers, especially out of the city in Lancaster, PA. I found people were helpful and really excited about sporting our venture here. The other thing about Philly is the cost of running a business is cheaper than New York, and New York is only a train ride away if we need fabrics or other resources.
PP: Describe how you gained the rights to the All American Girls Professional Baseball League featured in the movie, A League of their Own.
LG: At the time we were cutting up men’s jerseys that cost a lot of money, so our price points were really high. So I decided to research and find a professional women’s sports team from an earlier time. I came across the AAGPBL. I really liked everything they were about. Women, who left the kitchen to play sports, went against the grain, changed history for future women athletes and still looked fabulous while they played. I reached out to the board and presented our concept for a line inspired by the league and after several months of negotiation we got the exclusive license.
PP: What is your passion?
LG: My passion is being creative, following my dreams, and making it a reality. Doing something good for the fashion industry by creating a product that doesn’t harm you or the environment but still looks good.
PP: If a “Phillypreneur” decided to start a clothing design company in Philadelphia, what advice would you give them?
LG: Enjoy the process every day. The moment, good or bad, you are creating your story. Work hard, keep it simple, and stay true to who you are no matter what.
PP: Describe your interaction with high school and college students. Has this involvement helped your profit?
LG: We work with the University of the Arts. We have interns who receive school credit to work with us learning the ins and outs of running a small business. It’s great to be around energetic, passionate young students who are on the pulse of what is going on and have fresh new ideas and perspective on things. I think it helps us by staying current with what our market likes. But we are really trying to create a brand that doesn’t follow trends. We want to create classic, quality and timeless pieces.
PP: What is your target market? How do you reach your customers/the market?
LG: Our target market is high school and college students. We reach them through our online marketing efforts, using various social networks, blogs, forums, viral campaigns and promos. We have events on college campuses and work with different student organizations like sports clubs, campus activity boards, and sororities.
Drew Skinner is a Philadelphia writer who specializes in online marketing. In addition to developing creative content for the web, he teaches writing and is a published author.
I’m always surprised when I ask an entrepreneur about their “key
assumptions” and as they answer, it seems like it’s the first time they have
really thought this question through. My definition of a key assumption is
a critical aspect of the business that is a linchpin, and if the assumption
is incorrect, everything starts falling apart like a tumbling house of cards.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Enhance your advertising with the Peel ‘n Taste® Marketing System. Using patent-pending technology, the flavor of your product is replicated in quick dissolving edible film strips which are distributed through individually packaged pouches to prospective customers. Peel ‘n Taste® is easily integrated into all of your promotional marketing programs as a means of driving product trial. Peel ‘n Taste® provides brand marketers with the first, and only, marketing solution utilizing taste. First Flavor clients are companies looking to implement groundbreaking marketing campaigns to grab the attention of their consumers and provide them with a flavorful brand experience.
Who’s behind it?
The Board of Directors and Advisory Board for First Taste reads like the Who’s Who of Philadelphia entrepreneur/startup community. No wonder they’re killing it. Here’s just a sampling of their team:
Jay Minkoff, Co-Founder, President and CEO Adnan Aziz - Co-Founder and Director Michael Aronson - Director, MentorTech Ventures Josh Kopelman, Co-Founder and Director Managing Director, First Round Capital Mark deGrandpre, Ph.D. - Board Observer Director of Investments: Physical Sciences, Ben Franklin Technology PArtners of Southeastern PA Stephen M. Goodman, Esq. Corporate General Counsel Partner, Morgan Lewis, LLC
Keep these guys on your radar, we’re expecting bigger campaigns and really creative applications of the infant technology. With their imagination being the only limiting factor it begs the question what will Phillypreneur Mark Hughes do when he gets his hands on Peel ‘n Taste.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
The next installment of the exclusive Hellfire Poker Club is coming up on Thursday March 5th at Triumph Brewery (this month’s generous sponsor). Half of our 16 spots are already filled, so RSVP today and don’t miss out on this chance to meet other Phillypreneus and a way to fund your company without giving up equity.
When: Thursday March 5th, 7:30pm Cost: $20 buy in, cash prizes for 1st and 2nd place. Where: Triumph Brewery on 2nd and Chestnut in Old City
What is Hellfire Poker Club?
The Hellfire Club was the popular name for a number of exclusive clubs for high society movers and shakers found all over 18th century Britain. These clubs were rumored to be the meeting places of “persons of quality” who wished to take part in vices, like cards, where many of the members were often very involved in business and politics, which were openly discussed at the table. The clubs are still today shrouded in mystery, no one can prove many rumors associated with the Club, including its activities and members including a certain celebrity inventor from the Colonial city of Philadelphia (before the war of course).
The Hellfire Poker Club of Philladelphia was more recently established to carry on this celebrated tradition of mixing business and pleasure in what has turned out to be a highly informal yet competitive atmosphere. At a typical card game you will find VC’s, entrepreneurs, investors, executives and generally smart people squaring off in a match of bluffing and wits.
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.
Running a business has ruined me. OK, maybe I’m being a little dramatic but I can’t think of another way to describe the perpetual slide from ‘Pipe Dreams’ to ‘Practical Business’ way of thinking. Where I was once repeating the ‘All you need is passion’ mantra, I now catch myself saying over and over again to aspiring entrepreneurs ‘Look for unexploited niches, grab the low hanging fruit, find the quickest and easiest way to get something to market”. “The worst case scenario”, I’ve said, “is that you get into a slug fest with a bloated corporation willing to dump massive amounts of reserves at the competition. They can afford to bleed a lot longer.” All well intentioned and in most cases good advice, but as I’m realizing all over again, sometimes you can’t avoid taking on a bully if you want to win. Like the little Hebrew Shepard boy, who squared off against the armed-to-the-teeth giant with only a child’s toy for a weapon, sometimes a startup needs to go toe to toe with its worst nightmare to succeed.
Meet David: Tapinko, a recent graduate of the Philadelphia based DreamIT program, is an online management SAS for purchasing and managing offline ads (e.g. newspapers, billboards, t-shirts, tatoos, etc). In other words, Tapinko is a smart offline ad management application. Tapinko initially focused on the college Newspaper market, including UPenn, Harvard and Tufts but has quickly expanded to add new niche publications like Adirondack Living.
Armed with funding from friends,family and a couple credit cards, co-founders Peter Groverman and Nicolas Warren saw an opportunity to fix the archaic print sales process and take a chunk of the $42.2 billion print newspaper ad sales market (2007 Newspaper Association of America). A target rich environment for streamlining and automating if there ever was one. Could you imagine the revenue if they captured even a small piece of that? Tapinko could. Unfortunately, someone much bigger had already claimed that market.
Meet Goliath: Google Print Ads is a dynamic offer-based marketplace project for print advertising, essentially Google Ad Words for newspaper ads. Advertisers proposed the price they were willing to pay for an advertisement, and publishers accepted or declined those bids based on factors like day-of-week, desired newspaper section, pre-established rates for the advertiser’s industry, and available inventory. Propped up by its $21.796 billion a year (2008) war-chest from pay-per-click success and it’s surging brand equity, Google publicly started courting newspapers and magazines in 2007. The Print Ads program includes 807 papers, including: The New York Times, News Corp’s New York Post, the New York Times-owned Boston Globe, Tribune Co’s Chicago Tribune and Los Angeles Times, The Washington Post, Hearst Corp’s San Francisco Chronicle, and MediaNews Group’s San Jose Mercury News, according to Google. If there were ever a company a startup should avoid taking on head to head, it would be Google.
See the full list of papers:
Like that simple Shepard Boy, Tapinko prepared for battle against the behemoth for the potentially lucrative offline newspaper ad market with not much more than their nuanced business model and positioning as a weapon.
TapInko connects offline media with potential advertisers through profiles found in their media guides, creating an efficient marketplace to buy and sell ads. (think Ebay).
Google Print Ads was a dynamic offer-based marketplace - not an auction. Advertisers proposed the price they were willing to pay for an advertisement, and publishers accepted or declined those bids based on factors like day-of-week, desired newspaper section, pre-established rates for the advertiser’s industry and available inventory (think Priceline), taking the craft and trade of sales out of the system.
Where TapInko provides a directory of easily searchable and accessible media guides, Google Print Ads allowed publications to display only a limited amount of information and restricted access to Google account holders only. Furthermore, with Google Print Ads, publications still had to print media guides and sales people laboriously made door to door sales in the community. TapInko makes life easier by providing a tool that enhances all aspects of this traditional approach.
Google Print Ads’ software did nothing to empower the publication sales teams. It tried to replace them.
Local businesses currently account for between 40%-60% of publications ad sale revenue. In addition, publications sales teams are the backbone of every publication which turned out to be a big problem. “Google has the right idea with the online method,” The GW Hatchet recently disclosed. “But sales people do nothing with the Google approach.” A recent Tapinko survey of local Collegiate Newspapers from around the country found that almost all would like to see a tool that would help their sales teams with the local area sales clientele.
Google simply overvalued the technology and under valued the human intelligence of a sales team. By having a ‘name your bid approach,’ Google Print Ads limited a sales person’s ability to walk a customer through a sale. The advertising director at The Michigan Daily, even stated that he did not want their sales people broadcasting the Google method to their local advertisers in “fear of having the local community feel they can low ball the publication for cheaper rates.” The TapInko software is broken down into easy to use uniform steps that allow sales people to complete sales quickly and conveniently whether in person or over the phone. In the end, Google’s biggest success and asset, Google Ad Words, was it’s undoing in trying to capture the Newspaper advertising market.
In January of this year Google officially announced on its corporate blog that it would be shutting down the Print Ads project to refocus on online advertising. So why did the seemingly invincible Google fail? In a pure technology perspective, Google did not necessarily ‘Fail.’ They created successful software that did exactly what it was designed to do, and it did it well. It just didn’t fit with how people actually did business.
The ultimately lethal problems Google faced were the results of three core issues:
1. They assumed they could use the same equation that had worked so well online in an established offline market
2. They fundamentally sought to replace the existing gate keepers, aka Sales Teams, and didn’t court their favor.
3. They weren’t willing to see it through a rough economic down turn in order to eventually realize profit.
And now that Gooliath has fallen there is a gaping hole in the offline advertising management market. According to Tapinko co-founder Peter Groverman they are poised to fill that gap. They were already courting many of Google’s old clients when the big news that Google Print Ads was folding hit the blogs and they’ve been in high gear ever since. The even better news, at least for Tapinko, is that there will suddenly be a whole slew of former Google Print Ad employees with established relationships in the industry and more importantly are already familiar with the Tapinko business model who find themselves in the unenviable position of losing their job in a down economy.
In the end it could be a perfect storm of conditions that sees the young Tapinko ultimately triumph over Gooliath and reap the lucrative rewards of a now wide open battle field.
Interested to see what his reaction would be to this article, I sent it to Peter before publishing and this is how he respoonded:
Dave Speers is an online marketing consultant and start-up junky that has worked with a wide variety of Philadelphia businesses and organizations including Victory Brewing Company, Dibruno Bros, Ocean City Tourism, Chickie's and Pete's Sports Bar and The Kyle Korver Foundation. Dave is currently spending most of his time consulting for the Welch For PA congressional campaign in Southeastern PA.